As the parent of a young athlete, it’s clear to you that your child strives for confidence in sports daily. It’s also clear that finding it, building it, and keeping it can be tough at times…especially when they need it most.

As a certified mental trainer, we often talk to our athletes about building multiple “revenue streams” of confidence. While the term “revenue stream” might be an economic term, it is very easily applicable to creating more sustainable sport confidence.

What Are Revenue Streams?

First, let’s look at multiple revenue streams in a business you’re probably very family with…Starbucks.

Economics dictate that you have to keep customers coming back to create steady sales…throughout the day and throughout the year. Steady sales help create sustainable revenue that allows the company to grow (scale up).

Starbucks has been masterful at creating many reasons to keep you coming back. Here’s a closer look at Starbucks’ Revenue Streams:

  1. Good ol’ cup of coffee…Morning, mid-morning, or afternoon, coffee is ready whenever you want it.
  2. Special holiday drinks are ready to meet holiday shoppers and keep sales extra strong.
  3. Seasonal menu, Frappuccino’s and cool iced teas are great in the summer, while more traditional coffee drinks like lattes and espresso are favorite winter warmers.
  4. Food – Starbucks is an easy stop for a quick breakfast, lunch, or snack (most choices pair perfectly with cup of coffee!)
  5. Gift cards, mugs and a bag of beans are available to purchase as a last minute gift

There’s so much more to how and why Starbucks has become so big and so successful, but let’s get back to my point: Starbucks has created multiple, reliable revenue streams, allowing them to grow into the company they are today.

How Does This Apply To Your Young Athlete?

Let’s apply the idea of “multiple revenue streams” to reliably grow your child’s confidence in sports:

1. Confidence builds confidence

For many athletes, their main source of confidence is recent past success. This works great…as long as they’re not in a slump.

When your young athlete is in slump, it’s kind of like like trying to enjoy a hot cup of coffee in the sun on a 106 degree day. It can be hard to do!

Remember, past success can always generate some confidence, especially with the finely tuned skill of imagery. For best results, encourage your child to recall a successful past game or competition – even if it was a while ago – and review it in vivid detail, like it was yesterday.

2. Focus on personal strengths

An athlete’s next source of confidence is likely to be their own unique personal strengths.

We are each born with unique genetics, some of which have helped your child excel at your sport. Take a look at ESPN contributor Dan Diamond, for example. He found that simply being 7ft. tall gave you a 17% shot at being in the NBA, compared to .07% if you’re between 6’6”-6’8”.

It’s imperative that your young athlete figures out what they bring to the table in their sport, purely thanks to nature. Once they know (it’s more obvious for some than others) then they will be able to leverage their strengths as a fairly controllable source of confidence.

3. Take praise (when they get it)

Praise is yet another revenue stream for your child’s confidence. Unfortunately, this one is entirely out of our control.

Naturally, everyone experiences a huge boost in confidence when they are acknowledged for performing well, making a good decision, or overcoming a challenge. However, you cannot run around actively seeking praise.

My advice to your young athlete is to use praise when it’s there, but don’t rely on it too much. This is especially difficult for young female athletes, who tend to read too much into even the most positive of feedback.

Encourage your child to listen to and consider all feedback, whether they initially agree with it or not. Help your athlete take advantage of the praise they do receive and channel that energy into their personal growth and development.

4. Be prepared

Last, but certainly not least, ideal preparation is truly your young athlete’s top revenue stream.

It’s the foundation of ever other source of confidence. Preparation is 100% in your child’s control. By staying disciplined and dedicated to proper preparation, your child will be set up for their best performance ever.

As an added bonus, by feeling prepared, your child will naturally experience a sense of reliable, sustainable confidence on game day. It’s a double-whammy revenue stream!

Finding confidence, building confidence and keeping confidence can be tough at times. By pulling it from every available source, your young athlete will experience personal and athletic growth they never knew was possible. Encourage them to work hard and, more importantly, work smart!

Click here for more information on mental training for your athlete!